Jingle Bell Ale, Christmas Ale, brews, and wines of all kinds warmed the season during the 2011 Winter Wine & Ale Festival. Winter Wine & Ale Fest, a sellout, ticketed VIP pass event (750 tickets) included unlimited food specialties from local restaurants and up to 20 samples of local wineries and breweries. Tickets were promoted through radio, print and social media. Profits were donated to benefit GeneroCity, a downtown homeless fund for the Downtown Cleveland Alliance (DCA). The fund generates programs that focus on job placement and housing.
“Winter Wine & Ale Fest is a wonderful way to ring in the holiday season with some of our best local wines, ales and cuisine. It supports a cause that is critically important to the downtown area,” said Joe Marinucci, president and CEO of Downtown Cleveland Alliance. “Event proceeds connect DCA with the homeless community by assisting them the services needed to find jobs and permanent housing. As the weather gets colder, our mission becomes even more important.”
The event was a sell out for the second year in a row.
The Downtown Cleveland Alliance (DCA) is a non-profit organization that works with property owners and neighborhood partners to revitalize downtown and provide economic development opportunities, attracts business and retention efforts, sponsors the Clean & Safe Ambassador Program, and handles strategic marketing initiatives for downtown Cleveland, Ohio.
GeneroCity started in 2008, and was formed by the DCA to increase funding for the homeless, reduce panhandling, and add 12 bright green donation receptacles – formerly old parking meters – located throughout downtown Cleveland, to collect change for homeless services.