Archives for February 2011

Cleveland Metroparks Tweets About Groupon Deal for Tobogganing

3,108 All Day Tobogganing passes sold for the Cleveland Metropark's Chalet in Mill Stream Run Reservation using a tweet about a Groupon deal for Park visitors.

This February over 3,000 people will go tobogganing, hopefully not all at once.  We are in the frost of winter, but Cleveland Metroparks warmed the season using Groupon.

Cleveland Metroparks Twitter enjoys 912 following, 3,770 followers, and 278 listed with 720 tweets.  You can get mobile SMS alerts by texting “clevemetroparks” to 40404.

Last week the Park tweeted a Groupon deal at the Chalet for a day of Tobogganing.

Groupon, the social group buying discount site Google unsuccessfully tried to acquire last year for $6 billion, sold 3,108 $4 All-Day Tobogganing passes, an $8 value.  Visitors are thrilled by two 1,000 foot chutes with 70-foot drops, an indoor and outdoor fireplace and snack bar.  The Groupon offer expires February 27, 2011.  If you are going to Chalet to use your Groupon deal Cleveland Metroparks has a full promotional February schedule with more free giveaways, including racing Lake Erie Monster’s mascot Sully, free winter hats, and family day discounts.

The Groupon deal was advertised through a variety of ways using Cleveland Metroparks social media according to Dan Crandall, marketing specialist with Cleveland Metroparks.  “We first put up a QR code on our Facebook late in the day,” he said. “We figured smartphone users knew what that was.  Then we posted the Groupon up there and after that, you know with social media you never know where it’s going to end up and get shared.”  It was posted on Metroparks’ twitter as well.  Even though most people already know about tobogganing at the Chalet Cleveland Metroparks still needs to find ways to market the Chalet and using social media is a great, free way to contact with people following us, according to Crandall.  Further, engaging in social media allows you to reach your tech savvy, web surfing customer.

The Groupon deal was also advertised on Cleveland Metromix, a service of WKYC Channel 3.

When you’re promoting a Groupon deal among your audience using your social media platforms make sure your offer drives a resultant purchase.  While Cleveland Metroparks normally charges $8 for tobogganing passes, the $4 Groupon price brings in more customers who in turn purchase more refreshments and raises brand awareness, recall and recognition.

CORRECTIONS: The Cleveland Metroparks does not use the word “The” before its name.  In the original blog, Capstone published the article with the word “The” in front of “Cleveland Metroparks.”  So “The” has been removed from original publication.  On quoting Cleveland Metroparks – when article original was published “We first put up a QR code on our Facebook,” he said is changed to: “We first put up a QR code on our Facebook late in the day.”  Another edited attribution from Cleveland Metroparks publication of blog stated originally: “Even though most people already know about tobogganing at the Chalet you still need to get on board with emerging technology, according to Crandall.”  That statement is changed to: “Even though most people already know about tobogganing at the Chalet Cleveland Metroparks still needs to find ways to market the Chalet and using social media is a great, free way to contact with people following us, according to Crandall.”

ABOUT:  Groupon, Inc. founded in November 2008 in Chicago, is the leading online collective group buying social media platform offering localized deals all over the world.  They are privately held with 3,100 employees, with 32 percent of their staff as account executives.  On 1/11/11 they received $950 million in Series D funding.  The recent attempt of Google to purchase Groupon for $6 billion has led to discussions about a possible IPO in the future.  Last year the company earned an estimated revenue of $350 million.  Both Forbes Magazine and the Wall Street Journal predict the company to be the fastest to make $1 billion in sales.  They make money after the critical mass of users “buy in” to the deal and only charge a marketing fee based on successful buy ins.