Archives for March 2011

Japan Earthquake Searches Increase While Cyber Command Blocks Video Sites

United States Air Force-Marine Corp search Sendai Airport for on location relief efforts. While the military goes off line businesses go online to use their social networks for the cause. Photo by Staff Sargent Samuel Morse.

Earlier this week the Pentagon’s Cyber Command temporarily blocked military and Defense department personnel from online videos including You Tube, Amazon, and Googlevideo because bandwidth limits were strained according to an AP report.

*.Mil domain server identified 13 websites in which military personnel are blocked to free up more online space, especially for related localized disaster searches and online support for Japan and New Zealand.

Google Insights for Search “earthquakes” shows New Zealand has a search index of 100, making them the highest regional interest over the past 30 days.  Australia is second with a search index of 13.

Peak interest in the Japanese earthquake news updates not only led the military to block access to these sites, but also made purchase of the word “earthquake” premium content.

“Earthquake” has been searched over 6 million times globally in the past 30 days at a CPC average of roughly $0.84, an estimated ad click of 138/daily, or estimated $118.03 per day on the Google Adword network.  “Japan Earthquake” received 49,500 in the past 30 days, with an estimated average CPC of $0.22, estimated daily average click = 1, costing $0.40 per day.

Regional interest in “Japan earthquake” shows that New Zealand still leads the way in Japan’s earthquake search in the past month, followed by Singapore, Philippines, South Africa, Canada, India, Pakistan, Malaysia, Puerto Rico, and then Australia.  New Zealand’s February earthquake losses amounted to between $60 million to $90 million, according to Flagstone Reinsurance Holdings SA who also have clients in Japan.

As mounting concerns peak global interest in the region, Japan’s earthquake last week surged online interest in the region, causing the US military to temporarily block personnel’s online video downloads to support search inquiries and earthquake updates.  You Tube is the second most popular search engine and one of the online video sites blocked.  Users search online for updates, especially during times of tragedy, such as BP’s Gulf Oil spill last summer.

Search interest is also a valuable tool for discovering how people all over the world can help during this time, particularly with the children of Japan.

Due to the disaster Google launched Person Finder, other businesses learn to use their social networks for the cause and Groupon partnered with the Red Cross in 23 countries for disaster relief.  So far 103 million Yen has been raised.  Facebook uses Global Disaster Relief on Facebook page to assist the cause.  However some Internet security companies, for example McAfee, have cautioned customers the scam sites are urging people to donate through online ads.  McAfee advises to go directly to your charity’s website rather than through online ads.