Archives for July 2013

Step2 tests Social Media tool PowerReviews and Increases Conversions

The Step2 Company, located in Streetsboro, Ohio, is engaging its customers through a variety of Social Media strategies driven through their Facebook Page.

PowerReviews

Step2 recognizes that the use of consumer reviews drives engagement with their brand.  One such method employs Facebook Connect, user-generated content which uses syndicated reviews.  These reviews, powered by Power Reviews, use Facebook similar to an online storefront which encourages friend and customer reviews to build credibility. [Read more…]