Archives for 2013

Step2 tests Social Media tool PowerReviews and Increases Conversions

The Step2 Company, located in Streetsboro, Ohio, is engaging its customers through a variety of Social Media strategies driven through their Facebook Page.


Step2 recognizes that the use of consumer reviews drives engagement with their brand.  One such method employs Facebook Connect, user-generated content which uses syndicated reviews.  These reviews, powered by Power Reviews, use Facebook similar to an online storefront which encourages friend and customer reviews to build credibility. [Read more…]