Having the proper market research can be the “make or break” of a good marketing program. Knowing how, when and where to target media messages can eliminate wasted investments and hyper-focus campaigns to deliver cost-efficient solutions. Types of Market Research include:
AIM Reports build on your marketing communications plan by incorporating appropriate secondary research to substantiate marketing recommendations. This report addresses questions such as, “What does your industry look like? What new evolving trends will impact your business? What are your key windows of marketing opportunity?” This report is a basic building block for the marketing plan.
Competitive Opportunity Tracking
Industry intelligence is invaluable in determining your competitive marketing position and strategy deployment. Research is culled from TNS Global – a leading supplier of global marketing research and business intelligence.
CapShots are geo-targeted snapshots of your retail trading zone. Where does your company reside and where are your customers? By identifying your target geography, Capstone Media is able to identify those geo-targeted opportunities that present the greatest return for your dollar.