Capstone Media employs three full-time media professionals with extensive media planning and buying experience. ALL agency professionals undergo rigorous media planning and buying.
In addition, Capstone Media is committed to “Sharpening the Saw” by continually improving our media planning & buying techniques and keeping up-to-date on emerging and evolving media trends.
Capstone Media maintains continual education through nationally recognized online and off-site training with The Laredo Group, Ragan Communications, The Media Buying Academy, the Second Wind Network and Agency Management Roundtable. Capstone staff members attend an average of 2-3 webinar/training sessions each month on topics of marketing & media including but not limited to emerging media (Social & Mobile), SEO/SEM, PPC, media negotiation, online media buying and trends in media planning & buying.
External Media Planning & Buying Resources
Capstone Media maintains relationships with multiple media freelance buyers. This extends Capstone’s reach into new markets as well as adding competency to Capstone’s services.
Utilizing a broad core of talent enables Capstone to keep our overhead low and our agency agile all the while providing high quality media servicing to our clients. These media professionals are also able to deliver local market media intelligence extending Capstone’s relationships and buying power into multiple geographies. Our pre-qualified resources insure that Capstone delivers timely media responses when last minute requests are made, particularly for multiple media buys.