With the rapid evolution of messaging options, it can be difficult to keep up with what is working in today’s marketing environment. If you find today’s emerging choices difficult to manage, you are not alone. Our customers, from the executive level to the marketing department, are busy people. Keeping up with new technologies, developing the right messages, and crafting the right communications mix are an important part of your job.
Making informed choices about your marketing dollars is becoming more difficult every day. Choose incorrectly and you can waste precious marketing dollars while losing out on sales opportunities. Capstone Media helps you navigate through the marketing maze to identify the best messaging opportunities for your business.
Media Neutral Solutions
In today’s fragmented media world, it is impossible to reach customers with a single source of media. Capstone Media supports a “Media Neutral” approach to media planning and media buying. We employ several sources of research to determine the most effective media to reach your target market.
No Guinea Pigs
We do not believe in using our clients as “guinea pigs” for proposed media solutions. Capstone maintains active partnerships with a variety of firms enabling Capstone to deliver advanced media solutions in all forms of media. These partnerships enable Capstone to deliver strategic planning and buying of ALL forms of media whether it is traditional (broadcast, print & outdoor) or digital solutions such as online display, search, social media or mobile marketing.
Capstone services a wide variety of clients in both the B2C and B2B sectors. Our expertly trained and media-savvy buyers will stretch your marketing budget, giving you maximum exposure for each dollar spent.
Smart Media Buying Solutions
| Digital Media (Online & Mobile) | Traditional Media |
| Social Media | National, Regional & Local Spot TV |
| Local Search | National, Regional & Local Cable |
| Pay-Per-Click (PPC) | Network & Local Spot Radio |
| Mobile Advertising | Satellite Radio |
| Mobile Search | OOH (Outdoor, Cinema, Transit) |
| Mobile Video | Consumer & Business Newspapers |
| Electronic Coupons | Trade Print |
| Publication Websites | Consumer Magazines |
| Ad Networks (Banner Advertising) | FSI |
| Video | Direct Mail |
| Banners – static, animated & video | |
| Digital Out-of-Home | |
| Blogs | |
| eNewsletters & eMail Blasts | |
| Geo & Behavioral Targeting |
Tracy Smuts, President
“In over 20 years of working in marketing, I have witnessed the dramatically evolving roles of strategic planning. Today’s messaging environment can be confusing to both clients and agencies. Our job is simple – we are the advocate for our clients. All strategy, plans, buys and negotiations begin and end with what is best for the client – period. We want to make your job easier, solve problems and make you look like a hero. We guarantee that you will be satisfied with our results.”