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In today’s fragmented media world, it is impossible to reach customers with a single source of media. Capstone Media supports an integrated approach to media planning and buying. Our plans are integrated to provide media programs that deliver measurable ROT. Capstone Media is a member of The Media Buying Academy where our associates undergo rigorous training to insure the development of sound media programs. Our expertly trained and media-savvy buyers will stretch your marketing budget, giving you maximum exposure for each dollar spent. Areas of expertise include but are not limited to:
Traditional Media
· Local Spot TV
· Local Cable
· Network, Local and Satellite Radio
· Trade Print
· Consumer Magazines
· Newspaper
· FSI Print
· Direct Mail
· Out-of-Home (Outdoor, Cinema, Transit)
New Media (Digital)
· Electronic Coupons
· Publication Websites
· Ad Networks
· Electronic Out-of-Home
· Mobile Marketing
· Blogs
· Banners – static, animated & video
· eNewsletters
· eMail Blasts
· Mobile Marketing
· Geo-targeting
· Behavioral Targeting
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