Classic BMW Learns Customer is “QR Code” Savvy at 2011 Cleveland Auto Show

BMW is utilizing QR codes, like the one found in the dashboard of this blue BMW convertible, as a purchase incentive.  When scanned, this code lands consumers on the BMW Facebook Page offer.  Current offer is  a free $100 gas card upon purchase of a BMW. Photo by Gregory Jackson.

Willoughby based BMW Classic Cars believes that technology is an integral part of their business model for maintaining positive customer relations.  The dealership, which contributes to the BMWBlog.com, also uses a Classic BMW’s iPhone App, Yelp, Facebook Places, thedealmap.com, Foursquare, Twitter and clevelandfreepress.com to connect socially with current and potential customers.

It is no surprise then that Classic BMW, representing area BMW dealers, unveiled a unique QR code1 at the Cleveland Auto Show, February 26 through March 6, 2011.  By scanning the code a consumer lands on their Facebook fan page which currently offers a special purchase incentive of a free $100 gas card upon purchase of a BMW. (BMW generated their QR code using bit.ly’s automatic QR code generator2.) [Read more…]