When Capstone Media contacted Disney we learned that Disney Theme Parks wanted to engage their visitors with virtual stamps collected at specific Park attractions using Disney Gowalla stamps.
Gowalla is a location-based service app, also known as game mechanics, which adds gaming features to make checking-in at locations fun. Gowalla however, considers itself to be more of a social travel guide. Gowalla functions like a real passport in a digital format where virtual stamps are collected on your mobile devices. Each stamp represents an actual place of interest.
“Disney Parks has tested Gowalla with incentives for users to redeem a virtual good for a physical good (Flynn’s Arcade Coin),” said Tom Aronson, Disney Parks Digital Marketing Director. “While results aren’t sharable – this was a test, and only a test – I can tell you that Disney Parks Guests who tried it enjoyed it.” [Read more...]