When Calvin Klein hung a billboard of a QR Code (matrix or 2-dimensional bar-code) in New York City, your cell phone can take a picture of it and link you to a mobile commercial: “Get It Uncensored,” in “Video: Forget Those Racy Billboards – Calvin Klein’s Showing Off Its QR Codes,” officially launching CK’s Fall 2010 advertising campaign.
Once your link is opened you can then share it on Facebook and Twitter networks, writes Lauren Indvik, in “Calvin Klein Jeans Replaces Racy Billboards with QR Codes.”
Google is working on changing QR codes for mainstream use by calling attention to their Place Pages project in Google Maps and “Why Google’s Slapping Decals on Small Businesses.” Even if your business is not one of the 100,000 U.S. businesses Google is sending QR decals to as a Google Favorite Place, you can always generate your own QR codes using Google’s ZXing Project http://www.zxing.appspot.com/generator/ and other free online QR code generators.
“Place Pages: Google Launches Rival to Yelp,” where Yelp emerged as the social media destination to read reviews on local businesses, but Google’s QR code decal project positions them in direct competition with Yelp.
QR code provides matrices in real-time from print media and “QR Codes Connect Print to the Web.” Numbers increase your chances of selling print ads, while providing fun online pages customers find on their phone’s browser.
“Video: Forget Those Racy Billboards – Calvin Klein’s Showing Off Its QR Codes.” Rick Mathieson, iMediaconnection.com. July 14, 2010.
“Calvin Klein Replaces Racy Billboards with QR Codes.” Lauren Indvik, Mashable. July 13, 2010.
“Why Google’s Slapping Decals on Small Businesses.” Jennifer Van Grove, Mashable. December 7, 2009.
“Place Pages: Google Launches Rival to Yelp.” Ben Parr, Mashable. September 9, 2009.
“QR Codes Connect Print to the Web.” Michael Josefowicz, PBS Mediashift. May 25, 2009.