Get Bombed With 150 Customers at Once with Foursquare (4sq)

AJ Bombers bar and restaurant in the Milwaukee area, sought the coveted Foursquare Swarm Badge, earned by 50 customers checking in at once; they were 20 shy of earning 2 Swarm Badges on February 28, 2010.

Joe Sorge, owner of AJ Bombers, said that 161 Foursquare users came throughout the day, of the 300-400 Foursquare users in the area, posted in “Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party.”  Foursquare now has Super Swarm badge available to 250 person check in at once.

Even though 2 million Foursquare users sounds like a lot, that’s only 4 percent of users of location-based apps, writes David Gallant in, “Will Reward Systems Increase Foursquare Adoption?”  The point of Foursquare is to accumulate badges (that proves you are more social), sharing location with friends, and become a mayor of a specific location, which unlocks discounted prices, 4sq.

Foursquare currently has 166 active badges that can be turned into a targeted badge promotion campaign.  For example, AJ Bombers may wish to campaign the new Super Swarm Badge for their next swarm party, and measure the results through Foursquare Grader.

Mr. Sorge used Twitter to promote AJ Bombers’ Swarm Badge, while Facebook fans provide the social connections required for sharing and generating more content and new customers.

Further Reading

Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party.” Pamela Seiple, Hub Spot. March 8, 2010.

Will Reward Systems Increase Foursquare Adoption?” David Gallant and Kristin Dziadual, Foursquare Badges Blog.  July 29, 2010.

Watch: AJ Bombers Foursquare Swarm Badge Party