Improve Mobile Video Advertising with Your Face

With over 60 million iPhone, Android, and other smartphone devices saturating the market, “Mobile Video Revenue to Double by 2014,” will generate $35.1 million in mobile video advertisement revenue, just for this year.

When Coke Zero created the Facial Profiler, a free Facebook app, they targeted 13-30 year olds, and came up with their mobile video advertisement:  “Coke Zero has Coke’s taste – is it possible that someone out there has your face?” in “Coca-Cola Mobile Video Advertising Outperforms Online Counterpart” powered by iVdopia.

Coke’s Zero ad application improved CTR for mobile video, 250 percent higher than other average click-through rates, according to iVdopia data.  Since viewers were curious on finding a face that looked like theirs, 19 million viewed the ad (reaching 1 million unique viewers), with average viewing time greater than 9 minutes.

“Report: Mobile Video Advertising Set to Take Off”, revenue generated from mobile video is expected to grow 60 percent and mobile viewers, 22.8 percent at a compounded growth rate, from 2009 to 2014.

Further Reading

Coca-Cola Mobile Video Advertising Outperforms Online Counterpart.” Dan Butcher, Mobile Marketer, January 21, 2010.

Mobile Video Revenue to Double by 2014.” Greg Bardsley, iMediaconnection.  August 9, 2010.

Report: Mobile Video Advertising Set to Take Off.” Mike Shields, Media Week. August 3, 2010.  Note- Website registration required to view.