Capstone Leadership

Tracy Smuts, President & Founder

Those who know Tracy well understand that one of her favorite days is her annual birthday celebration. And yes, she owns not one but three Tiaras which she wears regally in honor of the festivities. The other 364 days of the year, she serves as President of Capstone Media.

Tracy is a 25+ year media planning and media buying veteran and founder of Capstone Media.  She specializes in both strategic business and integrated media planning. Early in her career, she was a “McDonald’s Buyer”, trained by Leo Burnett and the McDonald’s Corporation. She has serviced a wide range of National and Regional accounts while working at several agencies as a Media Director and Media Supervisor before forming Capstone Media in 1989.

Tracy is a frequent speaker for several associations on the topics of marketing, advertising and entrepreneurship. In addition to her role at Capstone, she is also a mentor for COSE members (business owners) on the disciplines of strategic business planning. In her spare time Tracy is the Board President for Forever Home Adoptions.

She is proud to be a Presidential Scholar graduate of Gannon University with a BA in Communications, Marketing and Advertising.

Bill Smuts, COO & Co-Founder

Bill’s bio can be summed up by the sign on his office door, “I’ve spent most of my life skiing.  The rest I’ve just wasted.” However, in order to finance his lifestyle as a member of the National Ski Patrol, Bill is also COO at Capstone Media here in Cleveland.

A registered professional engineer with over 20 years multi-million dollar, multi-discipline project management experience, he brings a unique experience mix to corporate business planning from an insider’s perspective. As the initial push behind forming Capstone Media, he joined the firm fulltime in Fall 2001.

Bill is the lead contact on all technology and manufacturing accounts. His experience in multi-level, multi-million dollar corporate negotiations has propelled Capstone Media to a new level of negotiation expertise.

Bill is a graduate of both Syracuse University, BS/Civil Engineering and SUNY ESF, BS/Forest Engineering.