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Welcome to our new education section! With the evolving nature of media, we field a variety of questions on a day-to-day basis from our customers. It makes sense to us that as a marketing professional, you face some of these same issues. So we’ve created “Maximize Your Media.” These short briefs are intended to answer basic questions and update you on emerging media technologies as well as provide links to more in-depth resources, as they are appropriate. |
Increase Direct Mail Effectiveness
Direct mail is still an effective means for reaching your customer.
Are you spending time and money and not realizing sales benefits? Then consider the following.
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Lessons from the Trenches – Election Media
Due to the unpredictable nature of political races, Capstone Media regularly advises clients against purchasing broadcast advertising during fall political campaigns. So what do you do when faced with a major sales event immediately prior to a mid-term or presidential election? - more - |
5 Tips to Turn Your Website into a Marketing Machine
By Hubspot
“The Internet has profoundly transformed the way people communicate and interact with each other. This change has also dramatically affected the business world by altering the way people shop for products, both B2B and B2C. . . . in order to remain competitive, businesses’ websites need to be found on the web and in search engines.”
– Click here to download this white paper - |
Price to Survive Tough Times
With the recent downturn in the economy, many companies are questioning their pricing structures. They believe that if they only drop their prices to “rock bottom”, they will increase sales and make it possible to overcome the recent slowdown. Yes, they may see an increase in sales but at what price? And for how long? - more -
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Reach the Right People - Creating Your Customer Profile
Too often a marketing program will fail to reach the desired customer –the one that makes the phone ring and creates the sale! Some careful research will help identify those prospects that ultimately will contribute the most to your bottom line. Remember that your customer is not you! Don’t make assumptions about your audience based on your personal likes and dislikes. One way to insure this is to create a Best Customer Profile. - more -
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Nine Ways to Make Marketing Work in Challenging Times
by GlobalSpec
One of our favorite sites is GlobalSpec’s Marketing Maven. If you are not a subscriber it is well worth your time. This Marketing Maven White Paper outlines nine tested and proven steps that every company should take during a down economy to insure continual growth.
– Click here to download this White Paper - |
Marketing ABC’s – Positioning
Positioning your product or service is critical to the success of your marketing program. Proper positioning helps determine which media environments are best for the creative message. Every business should try to come up with their unique selling proposition or “USP”. Why? - more - |
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