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Welcome to our new education section! With the evolving nature of media, we field a variety of questions on a day-to-day basis from our customers. It makes sense to us that as a marketing professional, you face some of these same issues. So we’ve created “Maximize Your Media.” These short briefs are intended to answer basic questions and update you on emerging media technologies as well as provide links to more in-depth resources, as they are appropriate.
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Maximize Your Marketing
Originally delivered to the Entrepreneurial Business Planning Class at Cleveland State University, guest lecturer Tracy Smuts describes the steps necessary to create a marketing plan for an entrepreneurial start-up company. Also included is a resource toolkit of marketing resources with tips & hyperlinks to tools for developing Social Media Strategy, marketing plan development, online marketing tools, SEO & SEM Tools, Google Adwords links and Measurement Advice. -more-
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Maximize Your Media – Small Business Tools & Tips
Maximize Your Media – Small Business is Capstone Media’s series that is presented at the annual COSE Small Business Conference. Designed to help small business owners create effective advertising programs by using the Right Media at the Right Time targeted to the Right Market. -more-
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Third Party Ad Servers
Running an on-line advertising campaign offers some unique but not insurmountable challenges relative to traditional advertising. By its nature, on-line advertising is interactive and more importantly, on-line metrics provide measurability far beyond that of traditional advertising. Third Party Ad Servers present a central point from which to launch, control, and measure the affects of an on-line interactive campaign. - more -
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Capture Digital Natives with Texting
"They live online. They buy online. They play online. Their power is growing." 1 Looking to communicate to Gereration i? Confused about why they aren't responding to your traditional media efforts? Get on their accepted list and you have the key to reaching this rapidly growing, new and powerful market...
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Lessons from the Trenches – Election Media
Due to the unpredictable nature of political races, Capstone Media regularly advises clients against purchasing broadcast advertising during fall political campaigns. So what do you do when faced with a major sales event immediately prior to a mid-term or presidential election? - more -
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Price to Survive Tough Times
With the recent downturn in the economy, many companies are questioning their pricing structures. They believe that if they only drop their prices to “rock bottom”, they will increase sales and make it possible to overcome the recent slowdown. Yes, they may see an increase in sales but at what price? And for how long? - more -
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B-Book Review: How to Become a Rainmaker-The Rules for Getting and Keeping Customers and Clients
What does a rainmaker do? Rainmakers bring in revenue. No matter how large or small, every company needs rainmakers. How to Become a Rainmaker - The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox is an easy to read step-by-step guide on how to turn sales people into rainmakers as well as bring profitablity and revenue to any company. Here are a few pointers that will help bring in the rain...
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B-Book Review: The Spin Selling Field Book
Let's face it...Selling is tougher then ever! An increasing number of business to business and consumer purchases are made on the web, while voice mail, e-mail and a proliferation of unsolicited direct marketing efforts further erode a prospect's time and attention. The old adage "Time is Money" has never been so true...
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Increase Direct Mail Effectiveness
Direct mail is still an effective means for reaching your customer.
Are you spending time and money and not realizing sales benefits? Then consider the following.
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5 Tips to Turn Your Website into a Marketing Machine
By Hubspot
“The Internet has profoundly transformed the way people communicate and interact with each other. This change has also dramatically affected the business world by altering the way people shop for products, both B2B and B2C. . . . in order to remain competitive, businesses’ websites need to be found on the web and in search engines.”
– Click here to download this white paper -
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Reach the Right People - Creating Your Customer Profile
Too often a marketing program will fail to reach the desired customer –the one that makes the phone ring and creates the sale! Some careful research will help identify those prospects that ultimately will contribute the most to your bottom line. Remember that your customer is not you! Don’t make assumptions about your audience based on your personal likes and dislikes. One way to insure this is to create a Best Customer Profile. - more -
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Nine Ways to Make Marketing Work in Challenging Times
by GlobalSpec
One of our favorite sites is GlobalSpec’s Marketing Maven. If you are not a subscriber it is well worth your time. This Marketing Maven White Paper outlines nine tested and proven steps that every company should take during a down economy to insure continual growth.
– Click here to download this White Paper -
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Marketing ABC’s – Positioning
Positioning your product or service is critical to the success of your marketing program. Proper positioning helps determine which media environments are best for the creative message. Every business should try to come up with their unique selling proposition or “USP”. Why? - more -
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