Capstone Media’s Process

Capstone Media specializes in media – the psychology of the media consumer, strategic approaches to media selections, efficient & effective execution of the strategy and measurement of program success.

Our process for crafting exceptional media solutions has been refined over our 25-year history. It starts with an overview of your business – goals, history, sales cycle, distribution channels, USP and more. We then apply credible industry research to properly define your target market and their media habits.

This enables us to develop media programs that are:

  • Aligned with business goals
  • Highly targeted by appropriate filters such geo-fencing, behavior or contextual targeting
  • Focused on eliminating wasted spending
  • Delivered through high quality credible media publishers