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Media Planning

Capstone Media / Services / Media Planning

The foundation of every media program is a well researched media plan that details media solutions for the marketing program. As such, all media plans begin with a background review facilitated by Capstone that puts everyone involved on common ground with understandings of the product or service to be advertised. This includes a review of your business environment including sales, distribution, competitive environment, previous advertising programs and the industry’s current business climate. Capstone Media is a strategic & creative media planning resource. We recognize that every dollar of the media budget must contain as much purchasing power as possible. Benefits of our Planning Services include the following:

  • Analysis of best media options for the objectives and budget
  • Preparation of media objectives and strategies
  • Comprehensive media budget and flowcharts for your review