It’s sometimes called a “catazine” the affect when the quality content of a magazine gets blended together with the product listing of a catalog.
Magalogs provide at least 6 benefits that complement interactive marketing.
- Since consumers receive nearly 15 promotional emails a day businesses can cut through email clutter with print promotions mailed postal.
- Brand awareness – achieved through content storytelling. Like a magazine, it has space to include anything you find in a magazine.
- Discovery instead of search – digital marketing is usually searched (SEO) and it’s good to have keyword searches that are found, but sometimes it is better for browsing a print catalog where a customer can learn new products and ideas, as searching a website assumes the customer knows what they want.
- Megalogs can go cross platform – digital editions, QR code, websites
- Follows up with lapsed customer – acquire or reactivate old accounts
- ROI – magalogs gives a comparison of online sales during a set period of time
The “magazine” side of a magalog requires storytelling skills, thinking a content-driven magazine with journalistic-quality content that gives an entertaining aspect. Storytelling & Social Media go hand-in-hand, but the good thing about a magalog is it takes the story aspect and weaves it behind your brand.
ATG, an online commerce software solutions company, found that 80 percent of consumers use multiple platforms when deciding on whether to buy or not, and in that same study 78 percent browsed catalogs to discover new products.
The “catalog” side provides your specific products and services and how the stories that are shared relate to the products being sold. Magalogs have the eye-catching design on a 34 pound paper stock, educating and entertaining the customer on products and services that serve their lifestyle, while at the same time gets through the email-marketing and mailroom clutter.
Adding a magalog to a businesses mix complements social media activities by allowing customers to read about your products before they buy, either online or offline. Customers are more likely to find your new product if given a platform to browse and discover it.