B2B Social Media “Slow to Take-off in Industrial Sector”

In 2011, engineers and industry professionals choosing to use Social Media at work remains well below 30%.

We are often asked by our Industrial B2B clients, “How can we use Social Media for marketing purposes? Which Social Media channels should we use and why?”

In a recent search we have found various reports on the use of Social Media by the industrial and engineering market.  Interestingly, there is significant growth of those able to access the internet from work without restrictions however the number of engineers and industry professionals choosing to use Social Media for work related purposes remains well below 30%. [Read more…]