Etsy is an e-commerce site that provides an online presence for 400,000 local independent sellers with annual sales of 8 million handmade goods. Etsy is on track to handle $400 Million in transactions in 2011 (double last year’s sales.) Etsy has partnered with Facebook to use “Like” data for suggested gifts for friends.
“How to Give Your Friends What They Really Want,” in the Etsy Blog, describes the new tool used to buy gifts for that person you would normally just buy a gift card for. The tool provides a personalized socially networked e-commerce shopping experience. [Read more…]