The official Christmas shopping season kicks off nearly a week from now and Target (NYSE: TGT) today announced a partnership with Shopkick, a third party iPhone app that uses check in based engagement, in 242 of its 1,752 stores across the United States.
Unlike Foursquare or Gowalla, mobile geo-location check in based badge accumulation, Shopkick automatically gives iPhone users “kickbucks,” every time you walk into a location. Starting today, if you walk into a Target store in Chicago, Dallas, Los Angeles, Miami, Minneapolis, New York City, and San Francisco you’ll earn kickbucks just for walking in.
As a welcome to its customers, Target’s use of Shopkick app gives instant mobile coupons and kickbuck points to earnTarget gift cards.
Consumer engagement of mobile coupons is expected to grow from 16 percent to 38 percent in the next 12 months, and 8 of 10 US mobile phone users currently use mobile coupons or plan to use them within the next 24 months, according to marketing charts.
Mobile coupons are a type of mobile marketing engagement tool.
Another mobile marketing engagement tool are 2D bar codes called QR Code, used in customer applications like PCC Natural Markets in Seattle where the natural foods market provides additional information and mobile video to its customers to learn more about how their foods are non-GMO and organic.
Kickbucks app provides iPhone users another alternative over Foursquare and Gowalla check in social media engagement. Still, Foursquare badges give opportunity for mobile check in personalized promotions like at AJ Bombers Milwaukee-area restaurant Swarm Badge promotion.
Automatic customer location recognition and automatic accrual of “kickbucks” on the shopkick app for iPhone may increase mobile coupon engagement and higher redemption rates, while adding a new spin on location-based check in services now available at Target Stores.
“Foursquare..What is it?” Capstone Media. August 17, 2010
“Get Bombed With 150 Customers at Once with Foursquare (4sq)”. Capstone Media. August 11, 2010.
“QR Code Dave’s Bread at PCC Natural Markets Getting Killer Attention”. Capstone Media. November 8, 2010.
ABOUT: shopkick, founded in June 2009 by Cyriac Roading, Aaron Emigh and Jeff Sellinger, is a third party mobile iPhone app that uses a shopkick signal (instead of GPS, which is a vicinity technology). Shopkick app allows you to check in and walk in, earn more kickbucks by scanning products in store, and redemption. Shopkick is found in iTunes app store.