Are we witnessing the Fall of Google & YouTube?

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After several advertising giants complained to Google that their video advertising was being placed alongside questionable content on YouTube, an advertising boycott which began in the U.K is gathering steam in the U.S. The controversy stems from advertisers’ videos running next to extremist and hateful material.

AT&T, who with other Google advertisers (Verizon, McDonald’s, Johnson & Johnson and about 250 others) was quoted as saying “Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.”YT Logo

As of the date of this posting, Google AdWords has not been affected but the Google AdSense platform (where website publishers accept advertising on their sites) is being swept up into the controversy.

Read more details about the ad boycott and Google’s response can be found on Fox News and The Guardian.