Cash Mob on Main Street USA

Long lines circled the Chagrin Hardware store as the community staged a “Cash Mob” of support. Photo by Amy Sancetta, AP.

Owning a small business can at times be a daunting task, especially in an economy where “low price” seems to win out over value and service. So when you hear a story of how America rises up to support its hometown businesses, well, it’s something that is begging to be shared.  In the early morning hours of Saturday, January 21, Jim Black, a resident of Chagrin Falls (right here in Northeast, Ohio) sent an email to 20 friends asking them to show support for Chagrin Hardware, a family-owned business now in its third generation. His challenge was to spend “at least $20 to support the hardware store on 21st Street.”  Word spread like wildfire through email and social media channels. Folks starting flocking to the store before it opened.  Long lines weaved through the store throughout the day as small town America proved their support for one of its oldest and dearest businesses. The owners were overwhelmed by the support from their fellow townspeople. It has us thinking, “What if EVERY town were to rise up to the Cash Mob challenge? What kind of a difference could this make for small businesses ESPECIALLY in this economy?”  What’s stopping you from fanning the flames of support for your favorite local store? Read more about the Chagrin Hardware Cash Mob experience in the greater Cleveland area here.