Capstone Media subscribes to a variety of marketing, competitive measurement and media buying tools designed to increase the efficiency and effectiveness of our programs. These include:
- CompetePRO Online Competitive Intelligence
- STRATA Buying Software (Radio/TV, Print, Outdoor and Online/Interactive Media)
- Arbitron Radio
- Nielsen TV
- SQAD Cost Intelligence for Local Media Pricing
- The Media Audit
- Simmons Research
- Kantar Media Intelligence (Competitive Research)