Capstone Media believes that the audience is the starting point for every media buy. Media has become more complex with a myriad of media choices. So the “Where?” of the media buy is as important as the “Why Media?” Choose the wrong media program and precious marketing dollars are wasted. We know that it doesn’t matter how cost efficient our buys are if they aren’t effective. If we don’t reach the target prospect with your creative message then nothing else matters. Matching target research to the proper media mix is the end goal of every media program.